Prosperous marketing for the Intelligence Neighborhood demands additional than a professional searching capabilities statement along with a handful of occasional meetings. While the Intelligence Community shares prevalent marketing components with other federal agencies, the IC is distinctive inside the way 1 really should direct marketing efforts.
To win contracts and create Intelligence Community Jobs, an integrated strategy is essential that addressees 3 significant segments in the company:
- Core Competencies
- Business enterprise Development
- Recruiting
Each of those segments is critical and interrelated and needs main efforts to ensure accomplishment. Collectively they’re components of an integrated program. Even so, efforts in one area impact the other two important components.
Core Competencies
Winning small businesses within the IC is all about a strong worth-added proposition that is relevant to the demands of the neighborhood. It truly is not adequate to have a product or service offering that performs inside the commercial globe or …
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