Everybody who is running a business on Facebook is using Facebook ads. Are you guessing you should use them too? Running ad campaigns on Facebook is actually useful for a business. In fact, you are making a big mistake if you are not leveraging from it. Facebook is the place where your customers hang out. Half a billion of Facebook audience uses Facebook from their mobile devices. Having a Facebook page is not enough, if you really want to make the most out of this platform, you must use Facebook ads to reach your audience.
Have a look at the reasons why you should be using Facebook ads for your business:
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It’s the most targeted form of advertising
The best thing about Facebook advertising is that it lets you reach your target audience. You can display ads to people on the basis of their age, behavior, interest and location.
You can look into the recent purchase behavior of your customers, do life event targeting, use the custom audience for building brand loyalty and much more. You are offered with powerful ad targeting options that you haven’t even heard of.
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It is cheap
Another great thing about Facebook ads is that they are extremely cheap. You can reach to 1000 people by spending just $5. Spending money on TV commercials, radio ads or traditional media to reach your audience can cost you a significant amount of money.
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The results are fast
Facebook advertising drives immediate results. You can reach to thousands of people in a day. It can bring you traffic as well as conversions in a matter of days, if you follow the right strategy.
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It is measurable
The results of a Facebook advertising campaign are measurable. You can see the number of impressions, clicks and conversions on your ads. You will have to install a software for this purpose though or maybe need the services of a Facebook ad specialist. These results will tell you whether or not your campaign is successful.
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Ads drive repeated business
Facebook ads can help you drive business from your previous customers. By using the audiences feature, you can import the emails of your existing customers and make them a part of your advertising campaign. You can then advertise to your audience directly and increase the chances of conversion.
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You can break into new markets
You can even tap into new markets with Facebook ads. Let’s suppose you are bringing a new product or service into the market, with Facebook advertising, you can increase the exposure. You can also test the market with these ads.
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It is real-time
Facebook advertising lets you take a look at your ad campaigns in real-time. If you are not happy with the results, you can make changes in the campaigns on the spot to turn the tables. This is not possible in case of other forms of advertising.
The days of using organic marketing techniques are over. If you really want to build a community of followers or want your business to grow, then Facebook advertising is your best bet.